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A Perfect Match; Oakley & Bubba Watson

Posted in Golf Equipment  by admin
August 7th, 2013

When Oakley signed up Bubba Watson back in January this year, it was clear that the brand was heading in a new and completely different direction in terms of their association with the sport of golf. After the premature exit of Rory McIlroy, Oakley promptly looked elsewhere for athletes to front their golf campaigns and brought on board the extravagant major champion from Florida, reinforced by both Zach Johnson and Rafa Cabrera-Bello, which proved to be a wise move with his proven popularity and international following. Whilst the form of Bubba has not particularly been outstanding this year, the efforts of Nathan Strange (head of global marketing) and his team have been rewarded with a very significant boost in sales.

As one quarter of the ‘golf boys’, who have posted a handful of light-hearted videos over the past few years, Bubba’s sense of humour and amiability were clear to see and his willingness to front the Oakley Golf campaign for 2013 with such enthusiasm is a real credit to the star who shot to fame after winning the Masters in 2012. Even at the Ryder Cup, the biggest tournament in golf, Bubba turned heads at Medinah Country Club on the first tee by orchestrating the huge crowd to make as much noise as possible as he began his match against Ian Poulter. The Americans loved it; the Europeans couldn’t help but love it too.

‘Unconventional; incomparable and unprecedented’ is how Oakley describe their leading man, three words which also perfectly describe the hugely successful Bubba Hovercraft video which went viral earlier in 2013. 8 million views in four months may not quite be reaching Gangnam Style heights, but these are no figures to be sniffed at for a marketing video by a leading golf brand. News channels and journalists worldwide picked up on the unique invention and, whilst the impact on brand awareness cannot be measured, the increase of 40% on Oakley Golf sales on their website provides a very good success measurement instead.

 

Oakley Golf and Bubba Watson are quite simply the perfect match and you can find everything from the latest Oakley Golf Collection for Autumn/Winter 2013 right here.

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